Loyalty 101: What do you REALLY want from your customers and how can you get there?
Thursday, October 20 at the BBC Bar and Grill.  
Networking begins at 5:15 p.m., program begins at 6 p.m.

Interest in customer loyalty continues to grow. Whether you’re a small retailer looking to attract new customers or a major brand looking to better the fierce competition, loyalty programs work. But what type of program will work for you? And how can you look beyond points and rewards to really get what you want from customers?

This presentation is loaded with real-life success stories and covers the fundamentals of a loyalty program including:

• Setting up and maintaining a loyalty program on your set budget
• Driving loyal behavior through brand interaction, retailer and commercial programs, and a multi-faceted social approach
• Leveraging program data and critical insights to support your brand’s CRM strategy
• Learn how loyalty programs are successfully working for other brands – big or small!

About the Speaker

As the Vice President of Strategy for IC Group, Leigh is responsible for developing the loyalty, promotion and CRM strategies to help clients reach their goals.

Leigh has more than 13 years of experience in interactive and marketing, and currently leads a strategy team to develop loyalty programs, e-CRM programs, and promotions. At IC Group, Leigh has the expert focus on Marketing to Moms.  Her client list includes Huggies, Enfamil, Nintendo, Kelloggs, Kotex, and more.

Leigh started her career as an editor/writer for Golden Books. Moving on to work on the new product-development team, she helped with the concepting, production and marketing of interactive preschool toys. Then as Executive Producer, Leigh managed development of Parenting and Kids' web sites and communities. 

Leigh has spoken at several industry conferences relating to marketing, site metrics and loyalty. She has also been featured in “Advertising Age,” "Marketing to Kids" and "Youth Marketing."